This guy is not seeing the big picture. Every time his readers access his non-HTTPS site, a man-in-the-middle attacker can insert malicious content into the connection.
> I've looked into it, and it just isn't worth the expense and complications.<p>Let's talk about this. What expense, what complications? I, and many others here, will gladly help you figure it out with not very much fuss (hopefully).
What a bullshit article. They're essentially saying "I don't want HTTPS because it costs €25 a year and Google is a bad guy for penalizing me."<p>If sites were still accessed by IP address this guy would be mad at google for rewarding people for using DNS because he now has to buy a domain name, dismissing all of the advantages.<p>The "Google does this so more people will use Google services" argument is conspiracy-theory-level weak arguing.<p><i>edit</i>: after reading the comments on the blog I was reminded of the free startssl certs, so it doesn't even cost money