Congrats on the funding.<p>I have quite a bit of experience with bid management platforms/DSPs/etc. at a pretty deep level, and I have a few questions:<p>1. Are you still just focusing on smaller, less-savvy advertisers with less advanced needs, or are you targeting folks like me who know the strengths and weakness of the various platforms out there, limitations, etc.?<p>2. Assuming you are targeting folks like me (which I have a hard time believing given insanely low pricing...), how would you say you differentiate from the leading platforms in the space? For the most part I've found there are few truly differentiating features and a lot of it comes down to usability, integrations, etc. Bid algorithms are so fickle depending on the variables involved that I would never recommend picking a platform based on those alone.<p>3. How do you address the challenge of cross-channel attribution analysis and optimization? If you are touching all channels, and have the data from each channel, I would presume some level of deduplication is occuring in the conversion counts and such that you present, but if you are just using a basic last touch model for this, that's...a fairly outdated way of looking at things.<p>4. How do you handle multiple conversion goals, such as for SaaS companies with a trial signup, subscription, etc.? Looks like your conversions column in the dashboard is a single value (much like AdWords unfortunately). Along with this, how do you handle logic for things like LTV that could enable an advertiser to bid much more aggressively?<p>5. How well do you integrate with other platforms? For example, a search agency might want to use one thing, but might have to nest their tracking links in a DFA link that a display agency sends them.<p>Thanks!
<i>Still in beta, AdStage’s software-as-a-service in the past three months has seen $25 million of ad spending flowing through it.</i><p>That is very impressive for a beta! Of the 16 employees (and 10 more on the way), what is the breakdown of engineers, sales, support, management?
I am looking for a tool that improves on double click search's automatic bidding. It looks like AdStage has some automatic bidding rules. But it is not a as robust as double click search, as far as I can tell from the landing page. I would love to try this, but I would have to continue using double click as back up. Which means to me its not ready yet.
I use AdStage for LinkedIn. It adds another way of looking at the data - still missing some key features for me, like dayparting on LinkedIn. It was nice to be able to serve dark posts before it was allowed on LinkedIn overall, and the ability to exclude geographies is also useful.
Interesting, would I be correct in saying that this is like Kenshoo / Marin but with more of a IFTTT approach vs. using complicated portfolio bidding algorithms to make decisions? I like the flat fee per month vs. % of budget.