I have a landing page for an application I've made which users then click through to navigate to other websites. This single page gets around 1-2 million views a month and I'd like to place an ad on the page if possible. However, Google AdSense denied me being that the page doesn't actually have enough content for them to automatically determine relevant ads.<p>What other options do I have to get an ad placed onto the landing page?
Regarding the article 'Let Users Explore Before They Commit' -<p>This is much easier said than done, and the effort and complexity will vary greatly depending on your site/app. The example used (nondescript clothing app) is one of the simpler cases, whereby the cross-session and device user-state need not be maintained, or is at least pretty minimal.<p>For many app developers, though, the richness of their feature-set doesn't come across until the user has a detailed state, such as level achieved, past activity, preferences, etc. Without asking users to "commit", sites/apps need to associate state with an anonymous user.<p>Unfortunately, it's not quite trivial to maintain the concept of an anonymous user. For one, the lengths the mobile industry is going to restrict the use of unique device identifiers poses a complexity to identify the same device across sessions. Moreover, anonymous users pose an issue for services with a value proposition behind their cross-device/platform support. Also, for small sites, it may not be trivial to introduce a data-model that supports anonymous data, which either needs to be thrown out or eventually merged with account-linked data. Similarly, 3rd-party engagement and funnel analysis of anonymous users is also a hard problem, as when the user does eventually identify themselves with an account, you need to merge their previously anonymous data into their account. Some services call this Aliasing.<p>I'll echo other comments that the content is sparse - this section specifically speaks as if <i>registration count</i> is the sole goal of the target audience. A comprehensive document would account other conversion-like goals that site/app makers might have, and the weigh the cost-benefit analysis of requiring registration.
I run a small accelerator in Florida and we have two businesses that were primarily monetized with AdSense. The businesses have been growing nicely and as of this month were on a $3.6MM annual run rate. We were constantly working with the AdSense Partner Acceleration team and had even been invited out to Google HQ for their Think Publishing event last spring.<p>As of last week both the Acceleration Team and Google AdSense Support stated the account was in good standing and ad unit implementation and site content was approved.<p>Yesterday morning we received automated emails stating "account has been closed for invalid activity" and that all unpaid payments will be withheld. When we emailed the individuals of the acceleration team we had been working they said it was out of their hands.<p>This is a serious blow to the businesses. After spending over a year optimizing the properties and user acquisition the businesses now need to completely pivot and find a new source of revenue. In addition it is a blow to cash-flow as they have spent substantial time and money acquiring new users based on AdSense earnings.<p>While AdSense does provide excellent yields for site and app owners, the downside is they can effectively put you out of business with no explanation.<p>I am shocked at the poor level of service and lack of overall service the AdSense team and Google has provided.<p>We're excited to see how the teams pivot, grow and evolve from here.
I would be loath to take advice from Google about how to monetize a small website. Not just because of the conflict of interest (of course they want people to run ads), but because it's not their area of expertise.
One of the authors of the site here.<p>We are very keen to get feedback on the content that web developers want to see with regards to monetization. For example one area that I am keen to see us grow is building components in sites that optimize credit card data entry.
One way to optimize Adsense earnings is to look at Google Analytics data (you have to link the two but that is trivial to do). For example, look at eCPM by screen resolution to see if your ad placements are working correctly on all screen sizes. Or look at eCPM by Content Group, which will help you figure out how lucrative certain sectors are. I also keep an eye on eCPM by browser. Used to be that Internet Explorer had the highest eCPMs. Now it's Chrome.