There should be some personality traits overlap between extreme sports people and people creating startups, so combining the two seems interesting.<p>High intensity events tend to bring people together quicker, so this could potentially create some unique connections between potential founders.<p>Also, being Norwegian its nice to see Norways strengths being used!
Extremity is definitely the single most important metric in a startup. Otherwise, it would just be boring.<p>And, I see new olympic disciplines: Extreme start-upping and extreme investing. Not for the faint of heart! (Extreme tech-reporting has been tried out but found to end with AOL)