This is a two sided market, and many people see that as a challenge. However, one side of the market is unemployed people, who are generally desperate and willing to submit their resume just about anywhere. (Apologies if that sounds insensitive to anyone, but it's true in the general case.)<p>Here's your strategy, at a high level:<p>> 1. Acquire as many employee leads as possible.<p>> 2. Sell the leads to companies.<p>So your first step is acquiring employee leads. The easiest way to do this is to set up a google docs form, with the set of questions you want to ask employees. Include name, location, contact info, and resume.<p>Post on the employment section of craigslist in every city, every day. There are ("blackhat") services that will do this for you, or you can setup your own system with proxies and automation. I guarantee you will get an absurd conversion percentage. Unemployed people will submit their resume almost anywhere.<p>In your CL post, be upfront about what you're doing. Tell the employees that you are matching them to companies based on questions they answer. Feel free to lie about how many companies you have signed up. Say it's something like 1000, which sounds like a lot and will convince them to give you their info, but also gives you plausible deniability when they don't hear from any companies for a while.<p>Once you have a sufficient number of leads, it's time to get the other side of the market. Pick some companies you want to sell customers to. Go through your spreadsheet, and answer questions how you think that company might answer them. Then, go to the company. Seriously... physically go there. If you can't do that, send a first class fedex envelope with some really nice marketing materials. Explain to them what your service is, and tell them you have X employee leads who answered this set of questions. If they're interested, they can pay you per lead or a percentage of salary for any hire.<p>Boom. Leads sold, money made.<p>Notice how you do not need to build out your product. You have everything you need right now. Maybe make a nice landing page for your Google docs form, but otherwise, you don't need to do any coding. Get the leads, get the companies, then build out the product.<p>Move fast. You are not eHarmony. You don't need to put out some polished product, and you don't need to play by the rules. Hustle!