Guys, we are launching our handcrafted shoes on Kickstarter and are trying to build a pre-existing community to get backers. Our team worked hard to build this page, but conversion rate is quite low. Only 5% visitors signed up to get engaged, while in survey we had over 95% people admiring the quality of the craftsmanship and shoe designs.<p>Would really appreciate if you could give feedback on how to improve it or what hacks we may use to improve the conversion rate. Thank you.