Is anyone really expecting mobile users to be a viable market for traditional internet advertising?<p>I would have thought it was a foregone conclusion that users were adverse to the standard click-through path on a small modal-use device.
Doesn't this study just mean that <i>Chitika's</i> ads are half as likely to be cliked on from mobile users? It's only one data point without controlling for the type of ad. I wouldn't want to generalize to all mobile users based on just this study. Anything else out there that observed similar results?<p>Certainly for a mobile site I won't be using Chitika; instead I'll try another network. The numbers are clear :)
Isn't this an instance of the more general observation that people click less on links when loading is relatively slower (less bandwidth) and click more on links when loading is relatively faster (more bandwidth)?