This is similar to 23andMe in that lots of people can obtain this type of genomic data. I know how to PCR your poop and can do it for less than $89. Alternatively I can happily teach you how to do it in less than one hour for free. The MAJOR issue that nobody has any real answers for what to do with all this information. That simple fact is always neglected in all these "we can analyze your genome and will change the world!" types of stories.