Fun fact: Ghostery tells me, this article is framed by 67(!) trackers. Yes. Online anonymity is hard. One reason are morons who sell out their users to every tracking vendor with a little cash at hand.
The article refers to browser "fingerprinting" referred to in this EFF research: <a href="https://panopticlick.eff.org/browser-uniqueness.pdf" rel="nofollow">https://panopticlick.eff.org/browser-uniqueness.pdf</a> Curious if browser companies are working to remove the traceability of their browsers (other than Google, of course).