It's incredible how fast Uber executes: they launched in the same month:
1/moving in Atlanta
2/convenience store in DC
3/lunch in LA
4/ride-sharing in SF<p>The one thing I am not sure is how they could branch out of pure "people logistics" (and into commerce). When I am hungry, would I open the Uber app, toggle 10 things and see the menu or just open Sprig/Spoonrocket?
People always mention Amazon, but Amazon is search driven so I can find anything, that's ok. As for Uber, it's a totally new mental model they have to create. I guess for them, it is about the "Now". That being said, they have millions of users and CC on file, so it would be easy for them to create other apps for these different experiences.
How useful is this for customers if it's just a small period of time (and likely vendors not to mention limited area)?<p>I know it's a big jump to add a whole new competency (delivery vs. cabs), but I'm not sure I'd even try it out given other options (DoorDash) exist and don't operate on a trial basis.