There seems to be 2 problems:<p>1) Developers as target audience. In big companies they don't have buying power. In startups, they don't have money.<p>2) Little control over outcome. The value (& therefore monetization) is mostly based on how & when the developer is successful with his usecase.<p>Large companies like Microsoft & Oracle emerged out of developer products once. Has it become high effort - low return game now? Thoughts?
Related links:<p>Will Developer Tools Startups Ever Find Investors? - <a href="http://techcrunch.com/2014/08/22/will-developer-tools-startups-ever-find-investors/" rel="nofollow">http://techcrunch.com/2014/08/22/will-developer-tools-startu...</a><p>PG on building a compiler in Bring Back Moore's Law - <a href="http://www.paulgraham.com/ambitious.html" rel="nofollow">http://www.paulgraham.com/ambitious.html</a>