I kind of like it, but it's too long. I would cut out the sharing, passwords, maybe something else. It's not as interesting so people would spend over two minutes watching it.
Despite being an amazing parody, the irony is that the <i>bookbook</i> is made out of paper — if it was actually digital instead, that'd be a whole lot of trees not getting destroyed...
"Another special feature is voice activated password protection - excuse me, that is mine".<p>Something fishy about that one, pretty sure this feature was built into everything since forever.
I'm surprised that someone like IKEA has gone for this. These sort of mock ads usually come across as quite petty, especially for big organisations.<p>It seems more appropriate for something like the Somersby Cider commercial (www.youtube.com/watch?v=Y3rNQ2pTyAY) where the product is already light-hearted to some extent.