Show HN: Branch – Mobile links that pass data through install and open

If an app is a social app (like in the animated gif demo), that would mean that the app creator already has some server code. Creating a custom link would be pretty easy in that case. I'm not sure if i understand the use case here.

Not to be confused with Branch, the social discussion platform: <a href="http://branch.com/" rel="nofollow">http:&#x2F;&#x2F;branch.com&#x2F;</a>

How are you doing the tracking across the app store? Some kind of cookie in Mobile Safari, or attributing based on time&#x2F;IP address correlation?