Direct, but great at getting to the point.<p>If you are about to do your own startup, read this. It's quick to read (but will take a while to really impact how you think).
Don't agree with his point about not hiring any sales guys early on. If you personally are not good with sales, you definitely should look to hire / partner with someone who is.<p>Product development and sales should get equal prominence.<p>As Peter Drucker says "the business enterprise has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs."