Good sales books for hackers?

2 pointsby maxerover 15 years ago

bootstrapping a startup can lead pitching and selling services to developers. what books would you guys reccomend?

2 comments

prakashover 15 years ago

1. Influence: The Psychology of Persuasion by Robert B. Cialdini<p>2. How I Raised Myself from Failure to Success in Selling by Frank Bettger<p>3. The Four Steps to the Epiphany by Steven Gary Blank

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cgherb911over 15 years ago

1) SPIN selling. period. 2) The Art of Woo 3) Getting to Yes