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Looking at the Airbnb, Eventbrite, Uber and Istockphoto Referral Programs

1 pointsby codercraigover 10 years ago

1 comment

codercraigover 10 years ago
No referral program is ever perfect.<p>There’s always room for improvement just like there is with any other marketing channel.<p>Do you test different versions of your Landing Pages? Email Campaigns?<p>Of course you do!<p>So why do referral programs not get the same attention?<p>Usually the top two reasons for this is the programs are hard-coded into the system or don’t have analytics built-in.<p>That’s why one of our core objectives is to teach everyone how to properly think about referral programs. Nothing gets us more fired up than finding a referral program that could be doing better.<p>So in this post we’re back to doing what we do best. Showing you some examples of referral programs so you can get a better idea of what we’re talking about.<p>Read more: <a href="http://www.referralsaasquatch.com/4-best-examples-customer-referral-programs/" rel="nofollow">http:&#x2F;&#x2F;www.referralsaasquatch.com&#x2F;4-best-examples-customer-r...</a>