Content Breakdown<p>0:30 – Introduction<p>2:10 – Full Stack Marketing<p>3:44 – T-Shaped Marketing Funnel<p>5:30 – Using Twitter Ads and Conference Hashtags to Reach Your Target Market<p>7:10 – Onboarding Tactics and Leaky Funnel Problems<p>8:50 – Getting Users to Their ‘Aha’ Moment to Create Word-of-Mouth Virality<p>9:30 – Creating Human Interaction Inside Your Product<p>10:20 – How to Target Your Competitors’ Customers<p>13:25 – Takeaways – Get Out There and Do It!<p>Essential Quotes<p>“Get your users to the ‘Aha’ moment right away.”<p>“Take advantage of marketing channels your competitors’ aren’t using.”<p>“Find ways to engage with your competitors’ customers.”<p>Read more: <a href="http://www.referralsaasquatch.com/saasquatch-radio-episode-4-casey-armstrong-full-stack-marketing/" rel="nofollow">http://www.referralsaasquatch.com/saasquatch-radio-episode-4...</a>