New to this space to trying to work out exactly how this works...<p>1. How are merchants charged for this? (e.g. flat fee or per points awarded or not at all)<p>2. How exactly do merchants benefit from this? I am assuming it's not going to influence more customers to walk through the door, and therefore the value for merchants is in the data/insights. And, if so, what are the best examples of how that helps merchants increase revenues?<p>3. Does Thanx collect and sell the data to third parties? (I'm just interested)