I have just started working for an eCommerce startup and they want to get quick sales for 2 weeks. They have OK budget, so I want to know what are the options?<p>I have suggested two.<p>1) Facebook Advertising.
2) BuySellAds Banner ads on relevant websites.<p>Can you help me out?
Do they have an email list? If so, then emailing existing customers with a time-bounded promotion is the single easiest way to juice sales numbers. If not, remember to tell them "If we start building an email list now, you will not need me to pull a rabbit out of the hat in Q4 2015."<p>Otherwise: where are your prospective customers presently in their purchasing cycle? The channel you use depends on where they are.<p>Also, smack your employers and tell them that there is latency involved in doing e.g. creative development and negotiating private placements (which are, n.b., one thing you really want to be doing), and that two weeks before the planned sale is <i>way the heck too late</i> to use many appropriate techniques. There is a reason why traditional retailers start going into war footing for Christmas <i>in early summer</i>.
My top 5 are:<p>1. Advertise on Google (adwords)<p>2. Advertise on Bing (which is the same thing as advertising on Yahoo at this point)<p>3. Advertise on Facebook<p>4. Advertise on Twitter<p>5. Open an affiliate program (CJ, Shareasale, etc)<p>While that's happening: Run split tests and optimize every part of your conversion funnel. Up those conversion rates, lower those bounce rates and abandoned shopping cart rates. Every little bit helps.