The couple who helped transform the way we shop

I can see the IT people missing the statistical approach. Which isn&#x27;t to denigrate them -- it&#x27;s just not something that would occur to people whose day-to-day jobs involve <i>not</i> throwing data away.

So this is the couple we can ultimately blame for the CurrentC initiative.

Really cool story about the couple behind Tesco&#x27;s loyalty card scheme.