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Chinese Mobile UI Trends

180 pointsby dangroverover 10 years ago

12 comments

chatmastaover 10 years ago
I spent a summer in Taiwan, half learning Chinese and half working on a startup.<p>I highly recommend that any entrepreneur spend <i>at least</i> a couple months in a Chinese country. There are billions of consumers, all eager to spend money, and only 42% of them are on the Internet so far. Clearly Asia is an attractive market, but if you&#x27;ve never experienced Chinese culture then you will have no idea what the context of it looks like. You need to go see for yourself.<p>Much of this post resonated with me. Still, if you&#x27;ve only read the post, and not seen the culture, you are missing a lot. After a few weeks in Taiwan, a few things were very clear. Most notably, LINE is incredibly popular. It&#x27;s the dominant messaging app, ahead of even iMessage, MMS. People <i>love</i> the stickers, btw, and they pay for them!<p>Also, Taipei has a 7&#x2F;11 on every corner, no joke. You can do all sorts of useful things at 7&#x2F;11. You can pay your bills, pickup packages, order meals, and more. You can also use a refillable &quot;EZCard&quot; which is an RFID chip that works at many retail outlets as well as subway stations. In general, the 7&#x2F;11&#x27;s in Taiwan make an effort to integrate as many products as they can into their economy. You&#x27;ll see a lot of offline (hah) LINE promotions, e.g. partnered with drink companies and 7&#x2F;11.<p>It seems like in general, once users in Asia are entrenched in a service&#x2F;network, they are fiercely loyal to it. That&#x27;s why you don&#x27;t see users switching from LINE to other apps, and why certain Asian countries might prefer one paritcular messaging app over another.<p>What I miss most, though, is the unlimited 20mbps tethering with my $40&#x2F;mo pay-as-you-go plan...<p>Oh, and here&#x27;s a prime example of how crazy loyal Chinese consumers are for their products. Watch this video of a Xiaomi product launch, f<i></i>*ing crazy. [0]<p>[0] <a href="http://www.youtube.com/watch?v=O89M3CYd8RU" rel="nofollow">http:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=O89M3CYd8RU</a>
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peferronover 10 years ago
QQ&#x27;s emoticons (the 70-or-so yellow base set plus a few others) are indeed incredible. Somehow, for <i>every single feeling</i> you want to convey at any time of the day, you will find <i>one and exactly one</i> matching icon. It&#x27;s like they created a perfect bijection. And they did this while keeping the icons perfectly readable on small low-resolution screens, and with animation frames you can count on one hand. I have no idea who the original artists are but they have my eternal respect.<p>The drop in emoticon quality was the second worst thing with going back to Skype (which I have to use because everyone else here in the US does).
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floatrockover 10 years ago
The most interesting pieces to me are the ones that work to bypass the walled gardens: the in-app third-party app stores with OTA installs, and the in-app wallets.<p>The former knocks apple&#x2F;google out of the gatekeeper role, and the latter presumably lets somebody else take a percentage fee off the top.<p>In the US, I understand ios and android try their hardest to not allow apps that do these tricks into their app store. Not at all familiar with China... are there different rules for being listed there, different players, or just an unregulated wild-west where everyone has jailbroken functionality?
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kszxover 10 years ago
My impression is that applications for Pinyin text input have advanced to a level where they can be used <i>really</i> quickly, often faster than English. They also allow for fuzzy input and dialect-related mistakes.<p>It&#x27;s more troubling for older people who haven&#x27;t studied or have forgotten about Pinyin and need to resort to shape-based methods.<p>Hong Kongers obviously don&#x27;t use Pinyin, and I think most are quite a bit slower than Mainlanders in typing characters. Some write in components, others draw the full characters, which is slowed down by the fact that HK uses traditional characters.<p>(As for Taiwan, I think shape-based input methods are also most common, and I would be surprised if Taiwanese were faster than Mainlanders in typing characters. But I&#x27;m not that familiar with input methods in Taiwan.)
exeliusover 10 years ago
This is quite interesting, as the divergence between east and west seems to become more pronounced over time, not less. The divergence in mobile UI styles have given rise to entire classes of apps in China that would find no market in the west. Indeed, I doubt many of these would find a market even in Japan (which has similar text entry problems, though somewhat ameliorated by the existence of the hiragana alphabet).<p>Should we expect the Chinese search giants (which the author mentions are often easier to use than the host OS) to start releasing their own OSes? It seems that Android and iOS are rather poorly designed to Chinese use cases - though no doubt at least Apple is working to fix that (Google has less reason to because, as the author mentions, it is banned in China).
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chatmastaover 10 years ago
How about this trend?<p>- 42% of people in China have access to Internet<p>- 80% of people with access to Internet have it through mobile<p>Those facts alone should be enough to kick your ass into gear working on products for chinese mobile market.<p>I&#x27;ve got a few more juicy facts up my sleeve but I&#x27;ll keep them to myself. :) China market is RIPE for making money right now. Green fields abound.
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monkeypizzaover 10 years ago
I hope he writes about wechat&#x27;s grouping function, which is taking off like crazy now.<p>Group: In a normal chat, you can unilaterally add people to create a group, and it is permanent, and can be named. The creator has kick privileges, but anyone can add more people. So when people have dinner, they&#x27;ll just add everyone they want to invite and then send the invite, maps, etc. to the group. Then during&#x2F;after the event, everybody will send photos. Invitees can also add their own people to the group. I have current groups for weekly dinners, old parties, meetups, and work. It&#x27;s way easier to set up and does much more than google+ &#x2F; email &#x2F; whatever it&#x27;s replacing.<p>Some groups (for birthdays, etc.) stay around forever, as that person&#x27;s social hub. Our work group sees a lot of use.<p>Once a group gets big you can&#x27;t force-add people (they have to accept invites when the group is 40+). There are also some very touchy issues with leaving - when you leave the whole group gets a message, so people feel stuck in groups, or have to think carefully about how to get out gracefully.<p>I think this is what google hangouts &#x2F; wave were meant to be. Not much management required, and unrelated people can be brought in, so it&#x27;s under many people&#x27;s control.<p>It probably won&#x27;t happen in China, but I&#x27;d love to see anonymous messaging groups - you can see who&#x27;s in the group but not who sent every message. Sort of like 4chan, and another way to allow more people to contribute; it&#x27;d also pull out things you won&#x27;t be able to find out otherwise.
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jobuover 10 years ago
The QR Code login idea is awesome:<p><i>&quot;Many sites also allow users to log in by scanning a QR code in the site’s own app. In the QR code is an expiring session identifier that, once read by the mobile app, associates that browser session with the logged-in account.&quot;</i><p>Username and password logins suck for a number of reasons (although keyloggers are mentioned as the primary reason in the post), and as smartphones become ubiquitous this could allow a much easier and more secure workaround.
Wogefover 10 years ago
We get a fair share of bullshit China speculation on HN- this article is absolutely spot on in every respect.<p>The author deserves a huge amount of credit, it&#x27;s very, very rare for even long time expatriates to be able to explain things so well.
AndrewKemendoover 10 years ago
China is a huge and my guess underserved tech market. I wonder how much of the HN crowd is working on Chinese applications - likely selection bias would mean not that many.
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ape4over 10 years ago
Sound like every app wants to do everything ... including payments and its own walled garden.
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malditojaviover 10 years ago
bookmark&#x27;d!