Reading the tweets themselves may give a better explanation:
<a href="https://storify.com/JohnOfBrindle/the-great-minecraft-crash-and-the-women-who" rel="nofollow">https://storify.com/JohnOfBrindle/the-great-minecraft-crash-...</a>
<a href="https://storify.com/JohnOfBrindle/the-block-doctrine-part-ii" rel="nofollow">https://storify.com/JohnOfBrindle/the-block-doctrine-part-ii</a><p>...if you can get over the fact that you're reading an entire essay written as a series of tweets.