How is this different from the hundreds of aftermarket fans already available? This article implies that no one has ever thought to redesign computer fans before, yet if you take a glance at NewEgg, there are 1841 listings under the "CPU Fans & Heatsinks" category: <a href="http://www.newegg.com/CPU-Fans-Heatsinks/SubCategory/ID-574" rel="nofollow">http://www.newegg.com/CPU-Fans-Heatsinks/SubCategory/ID-574</a><p>It claims "the company’s fans are half the size and achieve 35-40 percent greater thermal performance than traditional PC fans." What is the definition of "traditional PC fan?" Stock fans?