Mixpanel helped Mixpanel get their $865M valuation. Mixpanel is solving a huge problem with a bunch of software, gobs of data, and smart people. Beyond that, they're pulling in revenue. Regardless of how good, or how brief your deck is at the end of the day your value comes down to your organization, your ability to execute, and your future revenue potential.<p>I'm not going to say their deck doesn't have value, but I will say it doesn't seem like it has much of one. Maybe that's the point.
This is a terrific deck (and thank you guys for open sourcing it, even in redacted form - an excellent compromise that's totally fair.)<p>Take note of a few things:<p>* They don't use BS "corporate speak" -- no synergies of optimizing user solution metric analysis.<p>* There's no fluff. Just, none. Problem. Solution. How We're Doing. Why We're Better. What We Want To Do. The Landscape.<p>And it worked. This should be the baseline for every pitch deck.
The slide that helped them get an $865M valuation: <a href="https://image.slidesharecdn.com/v1-classified-141218103325-conversion-gate01/95/mixpanel-our-pitch-deck-that-we-used-to-raise-65m-7-1024.jpg?cb=1418921966" rel="nofollow">https://image.slidesharecdn.com/v1-classified-141218103325-c...</a>
Regardless of the "open source" nomenclature, this is actually pretty helpful. Not a lot of sizzle and flash in these slides, just hard numbers and facts. That can be harder for a younger company, where there is less data to pull from. But the matter-of-fact nature of the deck is key. You should have a vision, but you need to back it up with an actual execution plan and reasons for why that plan is achievable.
I wish more companies released their pitch decks like this. Creating a great pitch deck is an artform in itself. Even in redacted form, I think it goes to show you don't need to use technical terms and corporate speak to raise money. Of course having a steady stream of growth also helps as well. Look at that growth graph, impressive.<p>Seems being concise, using facts and getting to the point quickly is the way to go. I've seen a lot of companies who go as far as creating pitch videos with fancy production, graphics, voiceovers and a soundtrack to try and use fancy visuals to get funding.<p>Congratulations on the recent funding round. You have a great product Mixpanel.
Wow awesome exactly what i was looking for , i will use it as guide to create my own pitch deck for my company Pingmergency . <a href="https://medium.com/@ravensley14/pingmergency-ycombinator-winter-2015-2432e052845c" rel="nofollow">https://medium.com/@ravensley14/pingmergency-ycombinator-win...</a>
Wouldn't it have been nice to hear what they actually said while they went through this deck with potential investors? Something like this would be a better share/embed IMO: <a href="http://presentio.us/view/p1tcHs" rel="nofollow">http://presentio.us/view/p1tcHs</a>
The only thing I would really read into in that pitch deck is their revenue and growth rate. VCs are not swayed by hip fonts and background colors (as much as we would all like to believe).
Interesting to see that Marc Beniof funded them. Salesforce has so much inside info on corporate America, I wonder if he's secretly running a hedge fund on the side that just trades on the info it can glean from its users on the state of the US economy.<p>And will at some time in the future, will MP be able to do the same thing?
Let's take a look at their pricing plan<p><a href="https://mixpanel.com/pricing/" rel="nofollow">https://mixpanel.com/pricing/</a><p>I wonder how much of their MRR X 12 months is multiplied by to reach $865M valuation.<p><pre><code> AVG MRR X 12 X ?? = $865,000,000
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I can't fathom what the ?? will be, it would have to be significantly crazy. It isn't 1000.<p>Is it 100 ($8.6m ARR) ?
Is it 50 ($17.2m ARR) ?
Is it 25 ($34.4m ARR) ?<p>What is the average valuation multiple for SaaS? Is it higher or lower than other Startup models (consumer, yearly subscription)?<p>If one was to replicate a similar valuation with their SaaS what would it take?