It's a shame to see the conversation here bypassing the real issue, which isn't taste, technological wow-factor, production efficiency, environmentalism, or entrepreneur chic. The real issue is animal welfare.<p>Remember, every time you eat meat, you are actually eating the body of a former living creature, equipped with eyes, ears, a nose, a tongue, and a complex nervous system capable of integrating its sensations, of feeling pain, fear, and depression. Rememeber, you have no way of guaranteeing (and in fact can actually be almost always certain) that this animal's life wasn't short, miserable, and didn't culminate with an utterly barbaric episode of fear and torture - and then rapid, mechanical dissembly into anonymous pieces, shipped off to your local supermarket or burger shop, its brutal, dirty provenance hidden by a facde of bright and happy advertising. Remember, every time you eat eggs, eat dairy or buy leather, you are participating and endorsing the same thing: industrial scale mistreatment and torture of animals.<p>Watch the video linked in the article (<a href="https://www.youtube.com/watch?v=ZRS-kzgoRq0" rel="nofollow">https://www.youtube.com/watch?v=ZRS-kzgoRq0</a>) and remember, if you live in the US, the USDA is a captured regulator, completely toothless to prevent animal torture in slaughterhouses - in fact it simply assists in declaring whatever practices the food industry wants to use as humane. Remember, the majority of states are busy passing laws to make it illegal to film undercover videos in CAFOs and abattoirs, so no one can see what is actually going on (because if people did really see it and really understood they would be disgusted to their core.)<p>If you live in any other country in the world, the situation is either much worse, or a little, but not much, better.<p>If you believe that humans should live compassionately and avoid inflicting unnecessary suffering on other feeling, emotional creatures, then go vegan. Not vegetarian, vegan. Don't wait - do it today, not tomorrow. It's the only way that a person can look themselves in the mirror and be truly proud of what they see.