People will be studying Apple's marketing machine for decades to come.<p>What other company can have a device <i>they've never even announced</i> get so much press declaring it a game-changer?
Right: either Apple (or someone else's) tablet PC will reinvent computing, or it won't. Making predictions about a product that, as the lede says, "though it doesn't even exist yet," is idiotic. Perhaps not as idiotic as the ginger/it/segway nonsense of the late 90s, but still up there.