As I read this - I felt like I've read it before.<p>Then I realised it is just a duplicate of <a href="https://training.kalzumeus.com/newsletters/archive/lifecycle_emails_1" rel="nofollow">https://training.kalzumeus.com/newsletters/archive/lifecycle...</a>.<p>Its almost the exact same content - just a slightly newer version with 2-3 small typo changes, and is a couple of years old
A tip if you already use lifecycle programs: Set up your marketing automation tool to automatically unsubscribe your recipients from the program, if they are not opening the first 2-3 emails (thereby showing a lack of interest in the specific program). This allows you to keep a higher percentage of email permissions, which you can use for less frequent communication.<p>Otherwise a large part of the uninterested segment will end up revoking their email permission, i.e. Unsubscribing from your permission base entirely.
I tried the "WPEngine speed report" link described in this, and got back a slightly humorous result:<p><pre><code> > What If WP Engine Were Your WordPress Hosting Company?
> 0% faster total page-load time!
> Using the techniques detailed below, moving your blog to
> WP Engine would shave 0.0 seconds off your page-load time..
</code></pre>
Not meaning to belittle the service, which I'm sure is excellent, but there's a lesson there about preparing automatic reports...
I don't quite get the supposed-earnings math on the "$200-an-email" example. Sure, you get cash up front - but at the cost of one month's fees (the prepay discount).<p>Whether that's a win would seem to depend on other variables never discussed, for example what your cost of cash is from other sources, and whether the year-prepay has other benefits (like preventing mid-year lapses due to payment problems or customer second thoughts).