Amazing write up and really great work.<p>I don't think Trello's brand is emphasized enough. It was a #1 goal, but there is no mention of the app name in any screenshot (unless I missed one).<p>Do people need to know which app they are in? I would argue yes, but maybe the app icon on the desktop and in app switching is enough. Perhaps most users only use a few apps and they tend to have disparate look and feels, so there isn't much confusion.