I'm disinclined to patronize Hoefler & Co after the big lawsuit/breakup of H&FJ. Opinions may vary, but based on what I read I thought Hoefler was the sort of person I'd avoid giving my business to.
Seems like a bit of a puff piece.<p>The tl;dr pull quote:<p>> [It is a] font created in a virtual environment that can simulate light falling upon any 3-D character in the set, thus eliminating the need to draw tens of thousands of shadows, one by one