Bit wierd that someone who has failed to sell a premium digital product is stating they know why it failed and providing sage advice (without proof i'll add). I'd guess the reason it fails and is failing is because he doesn't know why it is failing. Otherwise he could just fix what was wrong with it and turn it into success, no?
Can anyone comment on whether that long rambling single page sales letter (with testimonials, etc) is really the best option for selling one of these? Sites like <a href="http://www.burnthefat.com/" rel="nofollow">http://www.burnthefat.com/</a> and <a href="http://www.fsbohelp.com/" rel="nofollow">http://www.fsbohelp.com/</a> and <a href="http://www.parrotsecrets.com/main_cb.html" rel="nofollow">http://www.parrotsecrets.com/main_cb.html</a><p>They all seem so spammy. But it seems to be the way this stuff is sold.<p>Does anyone have some A/B testing they can share?
Lesson I learned a <i>long</i> time ago: sell things people want.<p>It doesn't really matter <i>why</i> they want them, or whether they <i>need</i> them. If they want something, and they know about it, they'll buy it.