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Ask HN: How Should I Market This Thing?

17 pointsby bayonetzover 10 years ago
Finished my labor of love:<p>http:&#x2F;&#x2F;blanqd.com<p>...but don&#x27;t have experience with promotion or &quot;growth hacking&quot;. Any tips, tricks, or ideas you can share?

17 comments

MalcolmDiggsover 10 years ago
Downloaded. Already addicted. Well done, well done indeed. I&#x27;m not gonna get shit done today thanks to you :)<p>I doubt if you&#x27;ll need to market it at all. I&#x27;m sharing with friends now, I would expect this to grow virally if others have the same experience.
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jimkriover 10 years ago
I don&#x27;t know if anyone has said this but if you have any friends who are high school teachers tell them about it. I think it would really be engaging for high schoolers to use it, its fun and they also can keep up with current events. I remember back in high school a lot of my teachers in certain classes asked about current events and stuff in the news, it would be perfect for them now since they are always on their phone and teachers can make sure they are reading or doing the quizzes based on their scores.<p>Really cool app by the way, downloaded it and love it.
kampheyover 10 years ago
You have a twitter account! <a href="https://twitter.com/blanqd" rel="nofollow">https:&#x2F;&#x2F;twitter.com&#x2F;blanqd</a> I growth hack twitter accounts. Let me know if you&#x27;re interested in my services. You can see some of my work at: <a href="http://www.twitter.com/kampheyapproved" rel="nofollow">http:&#x2F;&#x2F;www.twitter.com&#x2F;kampheyapproved</a> and <a href="http://www.twitter.com/sports_father" rel="nofollow">http:&#x2F;&#x2F;www.twitter.com&#x2F;sports_father</a><p>I really like the look of the game, already tweeted about it. hope you get this out there!
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wirddinover 10 years ago
It really looks good.<p>As kamphey said, you can make use of twitter to get users on board, given it&#x27;s a place where you&#x27;ll find people actually interested in blanqd.<p>Friends : Just make some of your friends use it and see if they push it forward to others or not. That&#x27;s a great way to start, and also validate if it will work that way or not.<p>Product Hunt, HN, others: Either you go to blogs directly, or you make them notice you on these websites. Have you posted it on ProductHunt yet? If not, do it and see what people have to say about it.
johnsonmkjover 10 years ago
I&#x27;m not your target audience, but here are my two cents:<p>Initially, I had no idea what this app did, and the details are a little vague... From the sound of it, if users download the app, it all makes sense and is an awesome experience. What you need is a tested call to action that makes users want to drop everything to download the app.<p>There are tons of ways to find potential users, and feel free to email me at johnsonmkj at gmail if you want to talk a little more in depth, I&#x27;m happy to provide some insight.
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jsonneover 10 years ago
This screams paid app installs for me. You&#x27;d be surprised how cheap they can be too.<p>Ping me if you want some free help. I run a small digital agency, and we helped take one of our clients to #1 in education for both itunes and google play store. More than happy to help out a fellow entrepreneur. :)
rajingtonover 10 years ago
It sounds scummy but honestly increase the price, then say it&#x27;s free for the next week in honor of &lt;insert holiday&gt;. After that leave it free. There&#x27;s a bunch of sites that advertise apps that are &quot;temporarily free&quot; and then a bunch of people who subscribe to those apps who want to get paid apps for free.<p>Also just wondering, what technologies did you use for this?
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bayonetzover 10 years ago
One thought I had was to try offering a white label version to news outlets. For example, sell a white label version to New York Times so it would be the same quizzing but just using the Times&#x27; branding, categories, and content. How the heck to get an in at a media org to do this deal is the question???
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zmedenover 10 years ago
Maybe market it to journalists&#x2F;writers. Either to novice ones (students) so they get more aware about what good article title might be. Or to the experienced ones so they become more aware how everyone else is making up titles. Analytics from other users could also be interesting for journalists.
frakkingcylonsover 10 years ago
You can post your app to the Android subreddit[0] as long as your reddit account is more than 3 months old and you respond to any questions people have.<p>[0]: <a href="https://www.reddit.com/r/Android" rel="nofollow">https:&#x2F;&#x2F;www.reddit.com&#x2F;r&#x2F;Android</a>
650REDHAIRover 10 years ago
Raise money as fast as you can so that you can turn around and pour money back into paid installs.<p>I&#x27;m not normally one to advocate raising money as the only way to do things, but the app store is ridiculously hard and you&#x27;re going to need help.
jaylenoover 10 years ago
You can check out <a href="https://growthhackers.com/" rel="nofollow">https:&#x2F;&#x2F;growthhackers.com&#x2F;</a>. It&#x27;s individual stories of what&#x2F;how they market their company and little nuggets of actionable items for you.
fanantaover 10 years ago
Not really a hack, but you can try buying a few FB ads for people that like trivia games. It might be interested to add a &quot;tweet your score&quot; type thing or &quot;challenge a friend&quot; which would grow virally.
ridingthespineover 10 years ago
A nice growth hack tip for that would be to find targeted influential instagram profiles and get them to post an image&#x2F;video advert on their account.
ohyeshedidover 10 years ago
I would potentially contact NPR about this, cross-branding an on-demand mobile version of Wait Wait... Don&#x27;t Tell Me! could be interesting.
zumtarover 10 years ago
Are you interested in any feedback for the app itself? If so, where should I send it?
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pearjuiceover 10 years ago
Needs multiplayer and time based games.