Nice post with some good example.
I remember that AirBnb to raise money created some Cereals for the Political campaing (<a href="https://www.airbnb.it/obamaos" rel="nofollow">https://www.airbnb.it/obamaos</a>)<p>Thanks to them they raised enough money to pay and work and I think the best lesson here is that if you can't make your own money you probably won't raise them with founding.