Really interesting to contrast their story with Fab (as mentioned in the article) as they do seem to have started at a similar place and then just diverged so strongly.<p>In the context of the BusinessInsider piece on Fab that was on HN today this quote was actually kind of chilling: "When you look at Fab or some of the other things that got started and flamed out, I think there’s a lack of cost control," Vadon offers.