TE
TechEcho
Home24h TopNewestBestAskShowJobs
GitHubTwitter
Home

TechEcho

A tech news platform built with Next.js, providing global tech news and discussions.

GitHubTwitter

Home

HomeNewestBestAskShowJobs

Resources

HackerNews APIOriginal HackerNewsNext.js

© 2025 TechEcho. All rights reserved.

A/A Testing: How I increased conversions 300% by doing absolutely nothing

8 pointsby aidanfover 10 years ago

1 comment

geoelectricover 10 years ago
If nothing else, this succinctly describes how to vet decision processes based on statistical tests.<p>I ran into a situation within my own organization where costly decisions were being made on variations in statistical test results that I suspected were local minima&#x2F;maxima in natural variance. Replaying the decision process against the same target multiple times provided strong evidence towards changing how we did that.<p>It wasn&#x27;t enough to just calculate the estimated population variance, etc., because explaining the significance of that was essentially a TL;DR problem to anyone whose opinion counted. It also required significantly better stats skills than I had, since adequately explaining the issue generally requires more expertise than recognizing it in the first place.<p>However, empirically demonstrating that the decision process was flipflopping on the same available information was extremely compelling.
评论 #9041393 未加载