So I have a new startup product in development it's a consumer web application that's about all I'll say FOR NOW.<p>How can I go about getting initial users? What are some hacks, and things to consider during this process? I'm aware of Twitter promoted tweets, and Facebook ad's - what are some other interesting ways to create brand recognition and get users on-board?
1. Set up a landing page to collect a Beta Tester list of names.<p>2. Make sure your auto responder gives the Sign-Ups an incentive to invite their friends to beta test too.<p>3. Google Adwords on long tail keywords.<p>4. Videos that are optimized with keywords.
1. Define who your target customer are?<p>2. Segment, segment, then segment again until you identify a much smaller initial group of users who aggregate in one area of the web.<p>3. Figure out how to access the people from the group in #2.