There are some misconceptions in the article (imo):<p>The claim that game is already over is wrong, major car manufacturers like BMW, Audi, Mercedes, GM, Ford, PSA, are working on all possible approaches at once. They tested and tried any possible power train technology you can think of (except fission reactors and fusion reactors).<p>They are offering integrated services, even if they are moving slower than SV inspired companies, u should not underestimated their ability to move faster than expected. The automotive market is extremely competitive, companies that are succesful their, are succesful for a reason.<p>Cars are extremly complex, far more complex than an iPhone (there is a reason why they cost much more than an iPhone).<p>Teslas advantage is mainly that it can make money with selling certificates in California. This is good, but can not be applied worldwide.<p>The automotive industries supply chain is vast, they do operate globally, their relationships are much more complex than the electronics industry.<p>The devil is in the detail, Teslas much admired agility is no match for a Porsche or an i8. Building engines is an art.<p>Sales channels, selling a car is an art in itself (I do know something about selling cars, because my business idea is about selling cars, better of course than anyone else;-)). The sales channels are established and deep in the markets. Tesla has some trouble in China.<p>After Sales, a car needs after sales support.<p>Regulation, global car regulation is complex, wild and full of wonders.<p>Tastes, u will not believe how different tastes are globally. A Tesla looks like a Japanese Car to me as a German (which is a malus). A BMW, or Audi has it's own design language which is full of character and sophistication.<p>The hill to sell a car here is really really big.<p>But if Tesla and Apple bring some new ideas on the table, it would probably good for all participants.<p>@asknbid or @obylocom