Instead of creating your content for potential customers, create it for influencers who are already reaching them. This simple change gave to Buffer startup a big change in users by content marketing. I recommend you this article: <a href="http://contently.com/strategist/2014/03/31/how-buffers-blog-posts-get-shared-thousands-of-times/" rel="nofollow">http://contently.com/strategist/2014/03/31/how-buffers-blog-...</a>