Thanks for sharing. I think you have a lot of bases covered very well. Landing Page | How It Works | Pricing is a great start. Free trial offer, and choose your own price to boot, is an interesting approach.<p>I understand your product. I'm not sure I'm up for the requisite effort to keep you informed of my kids toys, nor am I personally all that concerned with recalls, so for me it wasn't worth signing up. Car seat, stroller, bigger items, <i>those</i> I would want to know about recalls, but those aren't "toys". If you're going to do kid-safety, I think you have to cast a wider net.<p>I went to 'How it Works' and clicked continue. Entered a fake name and clicked continue. Left email blank and clicked continue... I just wanted to see the actual product, you know?<p>So then I see 'Example's Toys... All toys safe' so I click 'What toys am I tracking' and the screen flickers and now says 'Attention required... some safety concerns.' So something is wrong there, I wasn't able to actually demo your product.<p>Maybe instead of 'Sign Up' and making me jump through hoops, flip the model around. Start as an anonymous user, fill in some toys, see if there are issues, then to get the alerts and save your toy list, then you can click to sign-up. If someone puts real toys into the list, they are almost certain to want to save it instead of throw the list away.<p>Also, you might not even need to make the user create an account with a password. The alternative, more old-school Craigslist model, is just collect the email. If you ever send an alert, include a link which lets the user login. In the welcome email, include a link to edit your toy list. Once in a while, ping to ask for new toys to be added, and include an auto-login link. Just something to consider.<p>Also, this is probably asking too much, but can you please share the scatter plot of what people are choosing to pay for pricing? That would be incredibly interesting.