Ugh, I so didn't want to revisit this article yet again, especially after promising I was done ranting on this, but I believe many can take issue with the seventh deadly sin of innovators of Pride "You won't give up on your favorite idea - even when the numbers prove you are wrong."<p>Numbers cannot always quantify and predict outcome. Again, Twitter -- while the plans I have heard of to generate revenue sound exactly like what I would be focusing on, there was no real business model or revenue model early on. Facebook was in a similar situation.<p>To really drive home the point, look at the history of toilet paper. YES, toilet paper. Did you know originally no one wanted to buy it because of the taboos around it in society at the time? The "numbers" would have told you that no one wants to wipe with a roll of tissue paper and to close up shop. Well, we know how that turned out.
I completely disagree with the first sin of lust for innovators. Maybe it wasn't explained the way it was intended?<p>You should ABSOLUTELY be innovating "in a space you have no business being in." Who's to tell you to not be there? Did Apple have no business to get into cellular phones? Did Odeo have no business dabbling in social networks, thus the creation of Twitter?<p>I say you should look to innovate in spaces that you have no business being in. Your unapologetic curiosity and potentially oblivious depth of understanding in that "space" is a fundamental element to many innovations.<p>Silly.