From dhh in the podcast: "The 37signals' job board made 1.5 million in the past 18 months for 1 and a 1/2 days of work." Not too shabby. But you gotta remember that that was 5 years of community building that made that revenue possible.
2 books, content & product blogs, Twitter accounts, countless interviews & presentations, & now a podcast -- all driven by a consistent, unique message and business transparency.<p>After watching 37s over the years, anyone who hires a PR firm today hasn't been paying attention.<p>(Having said that, I don't know how they find the time for it all.)