Hodinkee has quite a bit more information on this: <a href="http://www.hodinkee.com/blog/Jean-Claude-Biver-Talks-About-SmartWatch" rel="nofollow">http://www.hodinkee.com/blog/Jean-Claude-Biver-Talks-About-S...</a><p>Most importantly, the Hodinkee piece mentions pricing - somewhere in the region of $1000, i.e. more expensive than the typical wearable but more affordable than a regular Tag Heuer.
I suppose it is a natural extension that technology eventually becomes a fashion statement but for some reason the whole idea of they 4 and 5 figure sums for a 'designer' widget really rubs me the wrong way. What's next the $7,500 Ives St Laurent calculator?
It feels like there's an impending crunch in the luxury dumb watch industry. When there is productivity to be had by buying a smart watch, how can expensive dumb watches compete?
This article didn't give much. I'll pass this along. I bought my first nice watch from a overpriced jewelry store in San Francisco. It was a glowing dial Tag F1. I didn't realize at the time, but it was considered a unisex size. I didn't care, I had small wrists. I bought it for $139.00. Jump ahead years later, and the company realized they could add $1000-2000 to that price and still sell watches? Yes, the watches are bigger with a bit more bling, but they still use ETA quartz movements. ETA movements are great, but not worth what Tag is selling them for; I guess you could say that for most luxury watch brands.<p>That said, all I want on my wrist is something that can tell me the time(analog) time, and maybe the date. I am already a nervous wreck--I couldn't imagine anything yelling/blinking on my wrist. If anyone get's into horology, you might see the value of a mechanical watch? A watch that will last a lifetime. Some of you will even be able to service the watch yourself.(A basic watch--nothing chronograph--books(DeCarle/Fried), tools, a lot of study through Internet videos, practice on cheap watches, etc.). If you do buy a mechanical watch, I can pass this along. You don't need to service it yearly. Service it when the time is off, or it stops. Change the gaskets every two years(if you go in the water). I guarantee most of you can change the back gasket and crown gasket without much study.<p>(Tag does use some ETA 2824-2 movements. I thought they were all quartz.)
I just have one question to the entire smartwatch industry: why in holy hell do none of you make an IPX8 rated watch?<p>All I want is a watch that can survive on my wrist >48 hours without recharging (even if that means an e-ink color screen), various sensors for heart rate and such, and can survive people's daily lives.<p>Hell, even if it was a damned Pebble that pulled it off, I'd buy one.
Will be interesting to see if Microsoft or Blackberry set up their own partnerships with Swiss watchmakers. Arguably their target audiences are far more interesting to the higher end watchmakers than Android or even Apple.<p>Smart move by Tag Heuer to get in first and position themselves as as the only serious Apple Watch equivalent on the Android side.
Arnie sells watches, Apple sells watches, now Tag Heuer.. EVERYONE IS SELLING watches!!! Jeez talk about a bunch of sheeple! Maybe I should start selling watches.