> <i>We find the best gifts each month to show how much you care.</i><p>Apparently, the subscribers of this service are only expected to care about their partner approximately $50/month's worth. Plus whatever small amount initially signing up for this service is worth.
I think you've got the right idea, but the way you've set it up will be the fast road to ending many relationships:<p>It's monthly. How predictable. Small gifts to a special someone only work when it's unpredictable... when you least expect something but when you get something you're surprised. This type of giving isn't best expressed through a Birchbox. The whole part of "You'll get credit for being thoughtful every month" will translate to "You'll remind me how lazy you are each month with this love-as-a-service (LAAS)
Is the page background indicative of where one's relationship will soon end up after the other partner finds out? :) [Sorry couldn't help myself!]<p>On a more constructive note, a generic postcard arriving in mail is pretty lame, if I can have live flowers delivered once a month for around 100 bucks per quarter from numerous established players.<p>Are you planning to offer any sort of customization/tailoring ala birchbox?
You got my interest because the Nth week of every month seems to be reliably bad/depressing for my partner. But I'm not sure what to expect if I subscribe. Have you thought to add a list of things that a subscriber might expect? (I particularly don't want flowers or confections - durable things would be more in line with my value system.)