Founder here. Our main goal was to make data collection easy, and the analysis even easier - for SMB, and hopefully startups.<p>Some of the scenarios that are supported out of the box:<p>- detect a PR crisis <a href="http://blog.itrendcorporation.com/2015/03/06/using-itrend-competitive-intelligence-module-to-detect-a-problem-with-a-cloud-provider/" rel="nofollow">http://blog.itrendcorporation.com/2015/03/06/using-itrend-co...</a><p>- find who is driving their popularity <a href="https://twitter.com/iTrendHQ/status/575464267303948289" rel="nofollow">https://twitter.com/iTrendHQ/status/575464267303948289</a><p>- see which features their customers most often complain about<p>- automatically detect people having issues with their product, that are being ignored<p>- detect unethical (or illegal) behavior by competitors<p>If you don't want to go through the registration process (there's a 14-day free trial), we've got lots of product screenshots and scenarios posted on Twitter: <a href="http://twitter.com/iTrendHQ" rel="nofollow">http://twitter.com/iTrendHQ</a><p>Would love your feedback on the website, features, pricing.