Okay, that makes a lot more sense.<p>The author's conclusion, supported by the statement's context, is that viewers referred by search engines will get a paragraph and a subscription nag. It's certainly more reasonable than removing his sites from search indexes entirely.
The guy is definitely smart, but I think his hubris here is almost embarrassing. Don't want to wish bad on anyone, and I hope he gets what he wants, but I suspect he's not "getting it" here.