I have some theories.<p>1. Press releases are generally overblown or contain outright falsehoods. For a reputable outlet to pick one up, they have to do some research. I imagine the tech media is incapable or unwilling to do the research required to tell us why we should care about this particular press release.<p>2. It's hard to know whether a new algorithm is really going to make a difference in the real-world. A sample video can be optimized for the algorithm. So just announcing the algorithm isn't interesting. You'd need a claim like, "99% of people are unable to tell the difference between this 4GB copy of The Avengers vs this 1GB file." It needs to be more tangible.