Jason sent an email about this, the YouTube video is the only publicly viewable version of it that I could find right now (apologies).<p>The idea is that major news organizations could opt out of Google's search index entirely if Bing would pay a premium to them. The claim is that if 10 powerful publishers did this it could transfer 10-20% of market share away from Google. Also that it would be worth it from Bing's perspective because they could advertise things like "want to find nytimes, WSJ, etc. content, the only place is Bing..."<p>Or use that threat as a bargaining chip to Google.