I think the author has net neutrality backwards. When Facebook works with Reliance Telecom to give free access to its app, Facebook is spending its own money to promote the usage of its app. That would be promotional marketing, like if Coke gave out free cans or sold it at a discounted price at your neighborhood Walmart. Violating net neutrality would be if Reliance Telecom demands extra money from Facebook for allowing subscribers to use the Facebook app at all. By the author's logic, all free and freemium models of apps should be banned because it is unjust to paid apps.<p>btw, yaay Net Neutraity! If you really want to help with it, go here <a href="http://netneutrality.in/" rel="nofollow">http://netneutrality.in/</a> and sign the petitions and write to the government.
<a href="http://www.medianama.com/2015/01/223-how-indian-telecom-operators-defend-their-attack-on-net-neutrality/" rel="nofollow">http://www.medianama.com/2015/01/223-how-indian-telecom-oper...</a> is legendary article on this front.