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Women shown fewer online ads for high-paying jobs, study shows

3 pointsby kdr77about 10 years ago

1 comment

Nadyaabout 10 years ago
The algorithms are not only weighted towards the individual user - but also trends created by groups.<p>Take a 14-22 year range of males and visit the same sites as ages 40-65 and I guarantee they will also be shown different ads!<p>This &#x27;study&#x27; doesn&#x27;t really prove anything other than ads are targeted at groups and not just individuals and that the female group may be less interested in job ads - especially of higher paying jobs.<p>Which matches very well with employment data: <a href="http:&#x2F;&#x2F;www.eeoc.gov&#x2F;eeoc&#x2F;statistics&#x2F;employment&#x2F;jobpat-eeo4&#x2F;2013&#x2F;table1&#x2F;table1.html" rel="nofollow">http:&#x2F;&#x2F;www.eeoc.gov&#x2F;eeoc&#x2F;statistics&#x2F;employment&#x2F;jobpat-eeo4&#x2F;2...</a><p>Females heavily gravitate towards lower paying, social-level jobs such as Kindergarten teachers, Nurses, and Psychiatry. Because this is <i>statistically true</i> of the gender, ads will take this into consideration.<p>TL;DR Making imaginary mountains out of imaginary ant hills because spinning statistics is easy when you have confirmation bias.