It's going to be really interesting when Google succeeds in creating a self-improving algorithm that even the developers don't understand - which runs entirely off search data without developer interaction.<p>If people prefer Google products using an algorithm that decided most people prefer Google products and therefore places Google products above competitor products - is it still trying to use their monopoly power to push their own products?<p>Who wants to start placing bets on the a piggy-back company being created that searches through Google API's? I don't know... something like "prefergoogle.com"<p>This is absolutely silly.