What kind of software do you envision being created with App Factory? If you can create a system that is both easy for non-technical users and yet powerful enough to make something <i>genuinely</i> useful, I'm all for that. I would love a non-suck variation of the Wordpress/Drupal plugin ecosystem, which is what this most sounds like. What I would be afraid of is the compounded complexity inherent to writing real software systems. That is a really hard problem to solve. One I don't personally think can be solved until AI has reached a certain level.
The car analogy is false.<p>Buying a mass produced car isn't the same as "rolling your own" from pieces.<p>And it sort-of has its software equivalent in creating a blog and choosing a theme and a couple of plugins, maybe.<p>Besides, as far as the "masses" are concerned, software choices are more plentiful and cheap than ever.<p>So why would the go out of their way, to make apps?